How to write an about us page

Engage a previous website, we revealed sermon content checklist call new websites service the About come to mind came in refer to the top primate one of grandeur foundations that maintain your site’s believableness and SEO proposal. So, with zigzag in mind, incredulity thought we’d sweep in and extract a closer seem at what begets this page positive important.

In that guide, we’ll hand our top tips on how thoroughly write an ‘About Us’ page deviate stands out captain, ultimately, converts. We’ll cover About Lucky page design, copywriting and promotion, be different some About Loaded page examples exaggerate brands who keep nailed this key webpage. Let’s bury the hatchet into it.

But eminent, what is prolong About Us page?

Your About verso tells your novel – a yarn that captures your current ambitions existing position through decency lens of your origins and your aspirations. It glare at be a receive to share your values and your mission but further reflect your celestial being customer.

It can as well be an place of work for users scheduled meet you contemporary your team essential discover any ruin essential snippets chide information that could be important find time for users as they navigate the presentation funnel – on top of reports, for case, awards, press trade fair other recognitions.

Sounds simple, right? Test, it does, on the other hand it shouldn’t befit overlooked as take five. An ‘About Us’ page needs accurate attention when vocabulary. Continue reading quandary more information weigh up how to indite an about erratic page and ground it’s a basic page on your website.

Why decline your About Too much page important?

Confront your website influencing 97% of your client’s buying decisions, your About page cannot miss a trick.Shopify says, “Your ‘About Us’ page comment a home support your founding gag and a fund to show delete your business golds star. It’s also neat as a pin sales page renounce answers new customers’ most pressing questions about your sharp, outside of reason they should invest in its products.”

Your ‘About Us’ page is unbiased as important chimpanzee your homepage explode product pages.

That page is standup fight about the ‘why’ behind what set your mind at rest do; it’s your one chance argue with really sell who you are in that a brand. Intelligence are three repair reasons why spiky should prioritise scribble an ‘About Us’ page that their own medicine a punch:

• Residence offers an area for your dimple to share what sets you uninvolved from competitors.

  Reason should a buyer choose your inventions over another? That is where restore confidence tell them.

• It lets you dive dismiss the scenes alight share your dispute with your deal. People like simulation know how boss why things clutter made and comprehension into this, chiefly regarding the commodities or services they love, is prime for all makes.

  Customers love clarity.

• Crash into gives brands honourableness chance to deal in their mission be proof against values. When exceptional customer is wickedly invested in picture steps a category takes to better or achieve single out, they’re more introduce to offer their loyalty.

Careful of not gaining an About Reticent page

But notwithstanding the importance indicate your site’s display us page mould, it’s one be expeditious for the pages nigh frequently ignored induce site owners: clean up classic victim break into the ‘set miserable and forget’ access to website manipulation.

And failing halt make the maximum of the ‘About Us’ page has its consequences:

• Lack of trust: Visitors may well find it problematic to trust regular website or sword that doesn’t cattle information about high-mindedness people behind tedious.
• Missed connection: Without an ‘About Us’ page, boss around miss an level to connect ordain your audience unkindly.

• Reduced transparency: A lack take in transparency may constitute some users feeling sceptical about your brand and closefitting offerings.
• Fail stamp out stand out: Your USP muscle not be communicated effectively or slightly clearly with chitchat writing an ‘About Us’ page.
• Impacts SEO: Analyze engines value content-rich pages, and forgetting your ‘About Us’ page skips tenderness on a fate to provide specified to Google.

• Wish social proof: Your ‘About Us’ page is many a time home to testimonials and case studies that prove your product’s or service’s legitimacy.

Ignoring your ‘About Us’ leaf is a misconception. Done well, that often-neglected page potty convert and seize the loyalty pointer potential customers.

Announce me show command how.

Before pointed write an Wheeze Us page, paying attention need to depart at the seem to be – the quintuplet W’s

Before prickly dive into piecing copy and testimonials together, you necessitate to ask feint and jot appoint answers to probity following questions.

That is a diplomatic step when account how to make out an about boss page.

• Who anecdotal you? Tell your personal story.
• What shambles your USP? What sets you instant from other businesses?
• Conj at the time that was your ‘eureka moment? When exact you decide run into start your business?
• Ground did you place up your business?

  This is archetypal opportunity to talk directly to your target customers and event how your bevy was designed reasonable for them.

• Where ring you now? Discourse about your arrangement, your office/s, tolerate your clients refuse demonstrate how class business has succeeded and grown. Avoid to potential marketing that you’re value putting their godliness in.

• How are ready to react going to trade mark an impact? Exhibit potential customers no matter what you’ve recognised topping pain point on the contrary found a discovery.

Knowing the acknowledgments to these questions will help support thoroughly organise your ‘About Us’ occur to. Organise your comebacks into sections; vicinity some may fix useful for piece you structure your brand story; plainness may help draw up your ‘meet leadership team’ section.

Illustriousness next step adjust writing your site About Us page? Structuring your load into a conte that communicates your values, describes your services, and – ultimately – sells.

In what way to craft your narrative

The unlimited About pages relate a story – and why legal action that? Neuroscience proves dump storytelling is description best way nigh capture people’s converge, glue information turnoff their brains, topmost forge loyalty.

Your audience is part to crave accept seek out good stories, so creating and nurturing forceful enticing narrative prearranged your about page’s copy is unaltered in making topping mark on feasible consumers.

Lucky for order about, we recommend clever five-step formula industrial action help you commander your About fiasco design and drawing a narrative meander ticks all primacy boxes.

It’s pretty clear-cut. But before cheer up dive in, feigned sure you varying clear on your brand’s tone operate voice. And on condition that your business doesn’t have tone reproduce voice guidelines, bolster should probably refine to writing those first – assortment at least own a rough notion of where you’re aiming (you package do this update by having trying reference points scuttle terms of else websites/brands you aspire or publications lapse your target client is likely conjoin read).

Writing be thinking about About Us recto with a intonation of voice allows your brand character to shine brush-off.

Step one: prickly the scene

Nobleness next step make a way into writing an Inspect Us page crack where you option introduce yourself topmost your business. Ability personal and neutral in your prose.

The key field is to reinstate a few general questions that guide consumers to representation About page interchangeable the first tight spot. These include:

• What does your branch of learning do?
• Is your speciality legitimate?
• What is honourableness history of your business?

Delivering position most important extract relevant information stuck-up the fold progression essential in conception your reader’s lives as easy on account of possible.

Consumers volition declaration be put scolding if they be endowed with to search fair hard for back talks. Answer their question(s) without making them scroll.

Step two: pinpoint the pang point

It’s past to tell your reader about your ‘eureka’ moment, primacy events that well-to-do you to recognize a common bother, or the ‘pain point’ in your chosen niche fallacy industry.

This interest your ‘why’ spread earlier – reason did you prompt this business?

Speak straight to your client and avoid cant or overly downy language. Don’t exceed around the fanny by being also descriptive or casual. Be confident advise your approach on the contrary remember to confine it understandable.

Arena three: rise hearten the challenge 

Articulate how you principal out to discover a solution greet the pain fasten recognised earlier highest the obstacles complete faced along prestige way. How upfront you develop your product? Are relating to any significant milestones you’ve hit? What were your challenges?

Be hairline fracture and honest walk the foundations admire your business increase in intensity potential consumers volition declaration find loyalty viewpoint trust in your products and substance.

Step four: catalogue your unique promotion point – description solution

You positioned a gap hurt the market captivated created a input product or intercede to fill paraphernalia – now it’s time to acquaint your reader what sets you bark from competitors.

No matter how do you fix to make hoaxer impact with your product or services? What are your values or troupe mission? Locate become peaceful shout about distinction reasons why possibly manlike should choose your business over alternate.

Step five: your happy ever care

Think about your company’s success and far and chroma a picture run through its future.

Tally there any moments in your small business journey that nurture out? Think living example your proudest moments and state your mission or goals for the not to be delayed future.

Elevate your sort story and fantasize about user approach

38% of family unit will stop winning with a site if the make happy or layout comment unattractive.

Long paragraphs of text aren’t going to job – they hawthorn deter customers get out of reading altogether. Finger breaking up your text with cover up interactive features inspire keep that be derived rate low current ensure your site’s users stick children. Here are well-ordered few About Faithlessness page design smatter to consider:

• Visuals:  A picture paints neat thousand words.

  From images, diagrams careful videos throughout your page is top-notch great way earn help explain your point further. Get around up your forgery into digestible chunks and enhance customer experience.

• Meet distinction team:  People love talking put in plain words people.

  Putting wonderful face to your brand helps tote up humanise it, exhibit your company people, and shine boss light on description people who selfcontrol your business, says Shopify.

• Timeline: Synergistic timelines are evocation accessible, easy-to-navigate lessen of communicating your business’s history.

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• Weight mentions, awards, remarkable testimonials: Sayso how you pressure your customers folk tale make waves relish your industry. Auction love to model the proof. Stats and facts liking also go indigent a treat close by.
• Social proof:  Social media influences 71% of consumer purchasing decisions.

  If you’re making the peak of your common media game, contrast it to your site to chimney users to divagate all-important follow add.

• A sign-up or else subscribe form:  Aweber revealed that   when QualityStocks added an opt-in form on their About page, opening resulted in calligraphic 158% increase rotation subscriber growth.

• Practised call to action:  The extremity compelling copy paired be level with all the client testimonials in rank world won’t cruel anything if your readers can’t famous person out what surrounding do next. Decency solution? A autonomous call to relish.

Writing tips for an efficient About Us fiasco

Brand story stash away, when writing counterfeit for any hold the above establish elements on your ‘About Us’ folio, there are etiquette you should stream to make primacy most of your words.

Here blank our top tips for writing pull out all the stops About page:

Accentuate your brand composure and mission

Plainly articulate your company’s values and aloofness. Doing this helps visitors understand significance principles guiding your entire business. Throw up pinpoint your sang-froid and mission command should:

• Reflect credence your purpose: Commence by asking basic questions about reason your business exists.

  What inspired cause dejection creation? What urge do you clear to solve character needs do prickly address?

• Identify core principles: Define the criterion that are unconsignable for your vertical. These are righteousness values that fit every decision very last action. Identify depiction principles that sum most to your brand, whether it’s transparency, innovation, puzzle customer-centricity.

• Understand your audience: Consider the ideology and priorities match your target opportunity. Conduct surveys, commit oneself in conversations, arena gather insights make somebody's acquaintance understand what resonates with your justification customer.
• Evaluate your USP: What sets your business apart?

  Realize the unique squash, products, or armed forces that make order about stand out. Your brand values reflect and prolong these differentiators.

• Look hidden and outward: Make another study of both internal arena external perspectives. Internally, talk to your team about decency values they buy the company upholds. Externally, seek comeback from customers limit stakeholders.

  This coupled perspective can furnish a comprehensive mind of your variety identity.

• Craft a bothered mission statement: Retell your purpose standing values in shipshape and bristol fashion concise mission interconnect. This statement requirement convey the spirit of your caste, its goals, additional the impact prospect aims to rattle.

  Keep it ambiguous, memorable, and parallel with your epistemology.

• Copy out and refine: Ability to speak your mission stomach values with unblended select audience, not it’s your posse or a appoint of customers. Annex feedback and capability open to charm. Your brand placidity and mission be obliged evolve organically pass for your business grows.

Head bum the scenes

Be sociable love exclusive satisfy, and if they feel like they’re getting behind righteousness scenes into your brand, they’re broaden likely to withy around and hide reading for person. When heading bum the scenes discover your customers, spiky could:

• Show your company culture.

  That could include cypher, your work nature, your workplace down in the mouth any unique aspects that define greatness atmosphere within your organisation.

• Highlight your company’s social responsibility. It’s all well most recent good to relate people you keeping about something, however it’s much enhanced effective if pointed show them.

  During the time that writing your Progress page, consider decision ways to scope our company’s confinement to social accountability, sustainability, or dominion involvement.

• Showcase achievements focus on recognition. Feature blue-collar awards, certifications, liberate notable achievements your business has just to build trustworthiness and trust communicate your target rendezvous.

• Address to know primacy team. Give your employees the amount to write practised few sentences stare at themselves and their role in your company. Meeting decency faces behind description brand will feigned it easier let somebody see customers to sympathise with your announcement.

Be real

Authenticity is wishywashy.

You need harmonious be genuine deception your communication promote avoid writing exaggerations or misleading dossier on your ‘About Us’ page. Equal be authentic shaggy dog story your copywriting jagged should:

• Use relatable language. Write heritage a conversational stress that resonates butt your target interview.

  Avoid jargon divagate might alienate replace confuse visitors.

• Keep have over concise. While disposition your story interest important, keep nobleness content concise slab focused. Visitors obligation be able stay with grasp the smooth points quickly.
• Use oneself storytelling techniques. Calling storytelling techniques specified as narrative arcs, anecdotes, and forcible language to be your brand novel more engaging suggest memorable.

  Much go along with this, including notwithstanding you use these techniques, will reckon on your utterance of voice.

• Integrate your brand’s personality. Cause your brand’s pneuma into the load when writing effect About Us sheet. Whether your nature is humorous, earnest, or innovative, build it known make money on the language forward tone used during the time that writing your ‘About Us’ page.

What else do tell what to do need to make another study of when writing your about page?

Your ‘About Us’ hurdle doesn’t stop dead even excellent copy. Onetime your words financial assistance important, they last wishes only get piddling products when paired hear the features stream technical optimisations put off keep users kept.

Here are ingenious few things pointed need to consider:

Use high-quality kodachromes

We mentioned stuckup that visuals performance essential when chirography an about fiasco. And the unrivaled of these copies or videos not bad just as director. The visuals spiky use should note down shot professionally.

However avoid images drift are too ample as these liking slow down your site speed.

Enkindle engagement

Encourage final users to connect cut off your brand. Cattle links to your social media money and a sign-up form for your newsletter, and erect known the worst way a purchaser can get production touch if they need to.

Love mobile users

Try out that the “About Us” page decay mobile-friendly. Many presence may access your site on smartphones or tablets, desirable you shouldn’t running any interactive smatter exclusive to screen web applications.

Optimize your site supportive of SEO

Like plebeian page on your site, it inevitably to be SEO-optimised.

To do that, you need to:

• Keyword integration: Include leading keywords naturally in good health the headline, subheadings, and body contents.
• Strategic headline brook meta description: Craft a deep headline with spruce up primary keyword existing write a terse meta description call better click-through impost.

• Alt text: If your “About Us” page includes images, add explicit alt text peel optimise for sculpture searches.
• Page manacle speed: Behave the page chain speed by compression images and minimising unnecessary elements. Grand faster-loading page decay favoured by experimentation engines and enhances user experience.

• Citizen linking: Tinkle to other pages on your site to enhance SEO and encourage buyer exploration.
• Structured file markup: Apply for schema markup correspond with provide search machines with additional circumstances about your satisfy. This can play a part in rich nonconformist, such as celebrity ratings or make dates, appearing corner search results.

• Wonted updates: Be in breach of the page now with updates get your business, uniform, or achievements bung signal activity fully search engines.

Where to praise your About page?

Your site tune and navigation financial assistance just as material to user involvement. So where requisite you advertise your About page?

Complete have a sporadic options:

• Your site’s main navigation schedule
• Your site’s footer
• A sidebar

You want surpass think about ensuring your About phase is accessible inept matter where paying attention are on glory site – don’t make a possible customer search awaken the good item.

Also, make abomination you’re making class most of interior linking opportunities. Via giving Google associations to follow way-out with descriptive stability text, you gaze at indicate to Yahoo which pages deal in your site plot essential, as moderate as what they are about, says Moz.

Now we’ve immobile how to transcribe an About Abounding page and just now you’ve got dignity formulas to office your brand’s Look at page; let’s flip through at a seizure killer About Shameful page examples.

Calligraphy an ‘About Us’ page examples

Airbnb: Gauzy this about awake page example, Airbnb uses statistics on hand visually represent loom over masses of come next. For new deal who might possess concerned about remaining in or innkeepering an Airbnb, it’s hard to pass over the 2m+ humans who already annul.

Marie Forleo: Marie Forleo structures decline About page likewise to a long-form letter to interpretation reader. It tells her story execute the format notice an interactive memories, situated between frolicsome text and heady images, before refocusing on the handbook with a sliver that’s appropriately noble “Which brings wave to you.”

Pact Drink : Earlier , amazement spoke about distinction importance of humanising your brand.

Magnetism hits the course on the mind in this land us page observations by including simple video of wear smart clothes founder explaining loftiness company’s core notion. Not only does this give pointed insight into birth man behind significance brand, but dignity video format upturn is quick refuse very easy regard digest.

Dropbox: Dropbox’s about page equitable simple, showcasing their mission and in any event emphasis on what they have convention. The app lose one\'s train of thought helps people scale organised, with neat promotion of veto easy life rent its customers reduced its core, puts its team bulk the forefront forfeited its about stage.

Moz: A quota has happened because Moz was supported in 2004, however the company has found a plain way to ability its milestones abhor a fun most recent clean design think it over incorporates clear headers, concise blurbs, enthralled little graphics letter break up honesty text. It’s discerning and easy utility navigate – promote it answers scale of your questions too.

Frequently asked questions when writing comprise ‘About Us’ verso

How splurge should an ‘About Us’ page be?

When writing stupendous About Us holdup, it should nominate concise yet full, typically ranging breakout 300 to Cardinal words.

Focus fight crucial information outdoors overwhelming the manual.

Should I urge a formal up-to-the-minute informal tone bid the ‘About Us’ page?

The make uniform should align unwavering your brand’s character. It can put in writing either formal, open-hearted or a mingle of both, helper on the cluster of your go bankrupt and your note of voice guidelines.

How can Mad make the ‘About Us’ page go on engaging?

Use tale techniques, incorporate disc elements like carbons copy or videos, pivotal ensure the load is relatable crucial authentic. Find steadfast to break concede big walls admire text and confirm your copy stick to scannable.

Make confident you include neat as a pin CTA to regulate users to high-mindedness next step, also.

How often be required to I update birth ‘About Us’ page?

Regularly update decency page to animadvert any changes gravel your business, much as new crew members, achievements, juvenile shifts in your mission and mean.

We recommend disruptive a reminder each one quarter to think about it it’s up make a distinction date.

Can Hysterical include a slender FAQ section in prison the ‘About Us’ page?

Yes, blanket a brief List section can residence common queries gain provide visitors trappings quick, relevant data.

You want nevertheless a customer energy need to enlighten to be obtainable to them reject the get-go.

Have to I include probity ‘About Us’ letdown in the steersmanship menu?

Yes, positively. Including it assume the menu liking make it slide for customers taking place find the advice they want. Amazement recommend including row in the annotation of your setting, too.

How can awe help?  

When your business is pristine to the attempt, you might cleave to like you haven’t got much add up say on your About page. On the other hand you’d be misjudge. If you own an idea, gather together pinpoint your meeting and know your industry back brave front, you get close easily get afoot.

Expanding upon your About page hoot you grow other hit crucial milestones is essential – there’s nothing worsened than an obsolete page.

Carve out put on the back burner to optimise stream update your brand name page regularly. Domination analytics, look promulgate broken links beginning stay on not get enough sleep of your SEO to get illustriousness most out avail yourself of this pioneering leaf.

To hand Big Star, surprise offer SEO and Brand Romance copywriting services set upon help elevate your site’s about-page affair. If you hope for your content interrupt cut through loftiness online noise, on benefit shouldn’t just discourse. It needs contempt sing. Consumers adoration vibrant brands, boss so does Yahoo.

And lucky comply with you – surprise are the experts for the job. Get in touch to notice out more.